Many past first ladies have had special causes; Laura Bush had reading, Nancy Reagan had "just say no to drugs". Michelle Obama is promoting good health and nutrition, especially for young people.
Michelle Obama says health experts believe we are on track, for the first time, to see the younger generations with a shorter average lifespan.
The article questions whether promoting healthy eating would cause the companies producing unhealthy foods to lose profits. Companies would likely respond to the demand for healthier food by producing healthier food. What's more important anyway; profits or the health of children?